Empowering businesses to thrive in a changing world.

Let’s be honest: very few businesses sail through every year with non-stop success. Most face at least a couple of years where they hit bumps in the road and need to evolve as the market shifts beneath them. If you talk to any successful entrepreneur, they’ll likely share stories of when their business teetered on the edge of failure. Some looked at the market and found a way to turn things around. Others tried to future-proof their business before the storm hit.

 

Blockbuster is often held up as the prime example of a successful business that failed to adapt and went from boom to bust. Netflix the market disrupter that stole the ground from underneath blockbuster. And while that is true, what is often not told are the struggles that Netflix originally faced - it was difficult for them to get a foothold and in the early days struggled to hold their own with a pay per use subscription model. Their solution was to innovate to a subscription model and their continued success has been a willingness to constantly innovate, moving to steaming to producing their own content and continue to innovate to improve customer experience. 

 

That willingness to innovate and strategically pivot is behind their success. 

 

We’re here to help you innovate and pivot. 

 

At So What’s the Plan?, we know a thing or two about evolution ourselves. We started as a market research company, then moved to strategic market research, and now we’ve evolved into full-scale strategic marketing. There’s nothing we enjoy more than helping shake up a sector, drive innovation, and take a businesses to the next level. 

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If you would like to know more, please get in touch.