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Strategic marking is all about helping a business stand out from its competitors by leveraging its strength - both existing and potential. It sounds straightforward, but it goes far beyond just tweaking your marketing. 

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At its core, strategic marketing is about understanding your business’s capabilities, your target market, and the competition. It's about understanding current trends and predicting, as far as possible, future trends. It's about reading your business for disrupters in your space. The goal? To ensure your business (or product) stands out and continues to stand out in a way that matters to your customers. To do this, strategic marketing answers three key questions: where, how, and when your business should compete. This clarity often leads to more than just a new plan; it can drive real change in how a business operates and connects with its markets.

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In any industry, there are two parts to marketing: strategic and operational. Operational marketing is about creating and managing the right mix of marketing activities to achieve specific goals. Strategic marketing, however, takes a bigger-picture approach, focusing on what your business needs to ‘become’ to consistently outperform competitors by delivering superior value.